Social Media is a game-changer in the present scenario. Not only individuals, but it is affecting the business scenario too. Social media platforms no more serve as a mode of personal connection. Instead, they can be of great assistance when it comes to establishing business relations by increasing user engagement and interaction. The fundamental requirement for the same is the regular presence on social media through value-adding posts. And this calls for a sound social media marketing strategy.
The easy availability of the internet has contributed to the popularity of social media platforms. There are 3.2 billion social media users across the world, which is equivalent to 42% of the total population, suggests Emarsys 2019. This figure clearly highlights the recognition of social media, along with the importance of social media marketing. What else? A report by Adobe indicates that 42% of millennials and 50% of Gen Z consider social media to be the most fitting way of advertising. Imagine what an artistically run social media marketing campaign can do for business! Erik Qualman said, “We don’t have a choice on whether we Do social media, the question is how well we Do it.”
And what does SMM covers? The scope is vast. There are so many platforms and corresponding strategies, including influencer marketing on Instagram, a trend these days. However, it is high time to understand that just posting something on social media will not work. There should be a strategy to back it up. Right from deciding the target audience to framing the message and the time of posting, everything matters. Here comes the need of appointing professionals for undertaking social media marketing tasks. Well, one thing is clear that using social media for marketing is necessary to get beyond traditional business style as it helps to reach millennials and iGen.